Alt Liquor Company Limited (“Alt Liquor”, “we”, “us” or “our”), trading as Foxes Bow Whiskey, is committed to protecting your privacy and processing your personal data fairly, lawfully and transparently.
This Privacy Policy explains how we collect, use, share and protect your personal data when you visit foxesbowwhiskey.com, purchase products from us, contact us, subscribe to marketing communications or otherwise interact with our brand.
This Privacy Policy has been prepared in accordance with the EU General Data Protection Regulation (EU) 2016/679 (“GDPR”), the Irish Data Protection Act 2018 and other applicable data protection legislation.
The data controller responsible for your personal data is:
Alt Liquor Company Limited
Trading as Foxes Bow Whiskey
49 Monaleen Heights
Castletroy
Limerick
Ireland
Email: info@foxesbowwhiskey.com
If you have any questions about this Privacy Policy or your personal data, please contact us using the details above.
This Privacy Policy applies to anyone who:
Foxes Bow Whiskey sells alcoholic products.
Our website is intended only for individuals who are legally permitted to purchase alcohol in their country of residence.
We may request age confirmation during your interaction with our website and may use information provided to verify compliance with applicable alcohol legislation.
If we believe a customer is under the legal purchasing age, we reserve the right to refuse or cancel an order.
Depending on how you interact with us, we collect the following categories of personal data.
Payments are securely processed by Shopify Payments and authorised payment providers. Foxes Bow Whiskey does not receive or store your complete payment card details.
When you visit our website we automatically collect information including:
We obtain personal data:
| Purpose | Legal Basis |
|---|---|
| Operating the website | Legitimate Interests |
| Processing orders | Performance of a Contract |
| Processing payments | Performance of a Contract |
| Delivering products | Performance of a Contract |
| Customer support | Performance of a Contract |
| Age verification | Legal Obligation and Legitimate Interests |
| Fraud prevention | Legitimate Interests |
| Accounting and tax compliance | Legal Obligation |
| Website analytics | Consent (where required) |
| Email marketing | Consent or Soft Opt-in (where permitted by law) |
| Website security | Legitimate Interests |
| Regulatory compliance | Legal Obligation |
We do not use your personal data to make solely automated decisions that produce legal or similarly significant effects.
We only share personal data where necessary to operate our business and fulfil our contractual or legal obligations.
Our service providers include:
Our ecommerce platform provider, responsible for hosting our online store and processing customer information required to operate it.
Processes payment transactions securely.
Provides ecommerce support, warehousing, order fulfilment and logistics services. Customer information is shared only to the extent necessary to prepare, dispatch and support customer orders.
Supports ecommerce order processing and alcohol compliance where applicable.
Provides email marketing and customer communications. If you subscribe to marketing, your contact details and marketing preferences are processed through Klaviyo so that we can send newsletters, product launches and promotional communications.
Helps us understand how visitors use our website so that we can improve its performance, content and customer experience. Google Analytics collects website usage information using cookies where consent has been provided.
Courier and logistics providers receive customer names, delivery addresses and contact information required to fulfil orders.
Including accountants, auditors, insurers and legal advisers where required.
Where disclosure is required by law, regulation or court order.
We do not sell or rent your personal data to third parties.
Some of our service providers process personal data outside Ireland or the European Economic Area.
Where this occurs, we ensure that appropriate safeguards are in place, including:
We retain personal data only for as long as necessary. Typical retention periods include:
| Information | Retention |
|---|---|
| Customer order records | Six years (to comply with Irish accounting and tax obligations) |
| Customer enquiries | Up to 24 months after resolution |
| Marketing subscriptions | Until you unsubscribe or withdraw consent |
| Website analytics | In accordance with Google Analytics retention settings |
| Fraud prevention records | As required to protect our legitimate interests or comply with legal obligations |
Where litigation or regulatory requirements apply, we may retain information for longer.
Our website uses cookies and similar technologies. These include:
Non-essential cookies will only be placed on your device where you have provided your consent through our cookie management platform.
You can change or withdraw your cookie preferences at any time using the cookie settings available on our website.
Where you have consented, or where permitted under applicable law, we may send you information about Foxes Bow Whiskey products, promotions, events and news.
You may unsubscribe at any time by:
Under the GDPR you have the right to:
To exercise any of these rights, please contact: info@foxesbowwhiskey.com
We maintain appropriate technical and organisational measures to protect personal data against unauthorised access, disclosure, alteration or destruction.
These measures include encrypted website communications (HTTPS), controlled access to systems and contractual data protection obligations with our service providers.
Our website may contain links to third-party websites.
We are not responsible for the privacy practices of those websites and encourage you to review their privacy policies before providing personal information.
We may update this Privacy Policy from time to time.
The latest version will always be published on this page together with the effective date shown at the top of this document.
